By Shawn Lim

This is a new series with a focus on explaining emerging platforms born in Asia Pacific to the rest of the world. The Drum will look at what are their differences and similarities with their counterparts, explain what kind of ad formats are available to brands on the platforms and how brands can monetize.

Baidu-owned smart speaker brand Xiaodu is a brand on the rise. Its success can be linked to a surge in households using smart speakers and a major shift in consumer habits towards voice in China.

One of the most popular smart speaker brands in China, along with Alibaba Read full story ›

Source: The Drum