Endemol Shine Group and Middle East-based IMAGIC have announced a regional production partnership.
The deal will see IMAGIC exclusively produce Endemol Shine’s non-scripted formats across the Middle-East and gain access to Endemol Shine’s global library of IP. Endemol Shine and IMAGIC will work together to sell these new shows to local broadcasters and platforms.
This deal follows others that Endemol Shine has inked with the Telegraph and Mashable.
Endemol Shine is also refocusing its regional strategy in the Middle East from a production hub to expanding as a local format distribution and licensing business, led by Marina Williams, chief operating officer, Read full story ›
Source: The Drum
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