English Heritage has tasked with Bray Leino with growing its membership after the agency won a competitive pitch to become the organisation’s integrated direct marketing agency.
The appointment comes amid government plans to split English Heritage, with the management of more than 400 historical sites to come under the remit of a new independent charitable trust which will retain the English Heritage name, and other functions such as dealing with planning applications and listed building status remaining within the government.
Luke Whitcomb, English Heritage marketing director, said: “We are ambitious and confident about the growth potential of the English Heritage consumer brand. Read full story ›
Source: The Drum
Industry News