By Jenni Baker

After months of hard work on the ‘Marketing can change the world’ brief to help three minority-owned groups of business owners around the world, the three teams in the US, UK and Singapore had the chance to present their campaign strategy, big idea and solution to the competing teams, their mentors and David Fischer, chief revenue officer at Facebook.

In episode one, the teams kicked off their first virtual brainstorm sessions, hearing from keynote speakers within the minority group they set out to help, to understand the challenges they face, and begin exploring the insights that would drive their campaign.

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Source: The Drum