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ESL reaction: will fans and sponsors forgive and forget?

on Apr 23, 2021 | 0 comments

By Joe Weston

Joe Weston, head of sport at We are Social, considers whether clubs have permanently damaged their brands and reputations with the supposed European Super League split that spiralled the game’s top organisations into a brief, brutal civil war.

Widespread fury around the announcement and subsequent abandonment of a European Super League (ESL) has called the ownership and governance of football clubs into question.

The tidal wave of condemnation from tens of millions of fans online shone a light, in particular, on how football is owned and governed. For the majority of football supporters, their ire was focused Read full story ›

Source: The Drum