Estrella Damm has tapped actress Dakota Johnson to star in its first short film, with the brand claiming it is ‘the first’ beer brand to use a short as part of its advertising strategy.
The ‘Vale’ film tells the the story of Rachael (Johnson) who is traveling through Spain alone. When she arrives in Ibiza she meets a group of Spanish friends who offer to show her around the island, and introduce her to food, beer, and beaches.
According to Estrella Damm, Vale was one of the highest trending videos on YouTube in Spain in 2015 with 10 million views across Read full story ›
Source: The Drum
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