By John Glenday

A new survey of ad spend intent amongst European marketer’s has painted a picture of an industry in rude health, with double digit growth rates in online display and social media advertising set to be maintained over the next five years, peaking at €28.7 billion in 2020.

This marks a near doubling €14.4 billion spent this year on the sector which has been given a shot in the arm by frenetic adoption of video and mobile, according to a forecast compiled by Forrester.

Programmatic adoption in particular is expected to boom across the continent with over half of all EU video advertising Read full story ›

Source: The Drum