By Seb Joseph

Eurosport owner Discovery Communications’ €1.3bn agreement with Olympic chiefs promises to bring the Games to more European screens that ever before, paving the way for flexible broadcast models that would allow brands to piggyback on the digital buzz surrounding the tournaments.

The deal is the first time the International Olympic Committee has bundled its broadcast rights in a way that gives one distributor exclusive ownership of not just TV but also multi-platform. It spans six years, covering the 2018 Winter Games, the 2020 Olympic as well as the 2022 Winter Games and 2024 Summer Olympics, spotlighting both parties’ commitment Read full story ›

Source: The Drum