By Amy Houston

In August of last year, Unilever announced a two-year global partnership with The Gunners’ men’s and women’s teams.

Arsenal players Beth Mead, Leah Williamson, Katie McCabe, and captain Kim Little star in Persil’s new ‘Dirt Is Good’ campaign, aiming to break the stigma around periods in sports.

According to Unilever, when an athlete plays on despite a bleeding ankle, their blood-stained sock is seen as a badge of honor. Yet, when it’s period blood, it’s met with shame and embarrassment.

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Source: The Drum