It’s the advertising arms race of today: as programmatic moves to become the industry’s de facto trading mechanism, agencies are having to reimagine their very businesses for future success.
UK programmatic digital display ad spending will reach £1.80bn this year, according to eMarketer, accounting for more than half (59 per cent) of the overall display ad market for the first time.
It is not just affecting display – the UK’s IAB estimates that up to 80 per cent of all digital advertising will be spent programmatically by 2018, buoyed by a rise of its use in video and mobile. Outdoor, radio Read full story ›
Source: The Drum
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