By Robbie Spargo

As part of The Drum’s Sports Marketing Deep Dive, Robbie Spargo of digital content agency Little Dot Sport, who works with brands from The FA to Formula E, takes us through the process of understanding the reality of why people watch and follow sport and using this to bring sporting moments to life on social media.

Sport produces ridiculous highs, bottomless lows, funny stories, uplifting stories, nuanced debates and social change.

But where this once took place in person (for a small, lucky proportion), at arm’s length (on TV) or in the past (for those catching up via the Read full story ›

Source: The Drum