By Thomas Hobbs

The etailer works by curating different looks for men while providing a service that sends out personalised monthly packages of clothes to its male shoppers. It also offers an online magazine section with clothing guides and lifestyle features, and offers free returns.

Despite only launching last September, the Idle Man – which was founded by former Asos buyer Oliver Tezcan – launched its first-ever TV campaign yesterday (September 27) as it sponsors 4Music programming between 9pm to 12pm. Each of the four ads each feature a different male and a rundown of their potential outfit combinations.

The brand also recently secured more Read full story ›

Source: Marketing Week