The newly released Saban’s Power Rangers has taken movie product placement to a whole new level, centring the final act around an absurd skirmish at a Krispy Kreme. However, it does not seem to have ushered any badwill from viewers with many of the social media responses positive towards the partnership.
Empire’s review said an “extended product placement for Krispy Kreme (deliberately) bags the biggest laughs of all,” meanwhile Vulture said “It is also, jaw-droppingly, one long Krispy Kreme commercial” adding “the Power Rangers product-placement game is strong.”
Mic dubbed it one of the Read full story ›
Source: The Drum
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