By Justin Pearse

To accompany the launch of Smarter Marketing: The Power of Data, Colin Grieves, General Manager, Experian Digital Media Services, explores the opportunities and challenges for brands in consumers’ multi-platform world.

The way in which people interact with brands has changed drastically in the last decade, and further changes are yet to come. We find out about new products and services, make purchases and leave feedback with vendors in an entirely more sophisticated way today than ever before, prompted by widespread advances in the availability and usage of personalised communications technology.

The widely predicted ‘death of the high-street’ has been somewhat overstated in Read full story ›

Source: The Drum