By John Glenday

Facebook has emerged as the big winner of a digital ad spending splurge by retailers over the key Black Friday and Thanksgiving sales bonanzas, racking up a 10.7% and 13% year-on-year uplift respectively.

The bumper haul was attained on the back of a wider 17.9% and 13.8% rise in digital ad spend on Black Friday and Thanksgiving versus a year earlier, according to data compiled by AdRoll, with advertising as a whole performing strongly throughout the weekend frenzy.

Click-through rates for instance rose by 11% on Black Friday and 10% on Thanksgiving versus the equivalent rates for 2015. Read full story ›

Source: The Drum