By John Glenday

Facebook is branching out from its mobile and desktop domains with plans to develop a custom app for television set-top boxes according to reports.

The Wall Street Journal claims that the social media giant is eyeing a number of devices; including Apple TV, for the venture and has also opened conversations with media firms to license TV-grade programming.

While Facebook declined to pass comment on the reports such a move would make a great deal of sense from its perspective by positioning the company within the lucrative live stream and video advertisements sphere.

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Source: The Drum