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Facebook fuels General Election engagement with manifesto comparison tool

on May 31, 2017 | 0 comments

By John Glenday

Facebook is encouraging its army of members to become politically engaged with the release of a manifesto comparison tool designed to pair up individual news articles with the stated standpoint of each political party on the issue.

Perspectives will see a location-sensitive prompt inserted at the bottom of news items pertaining to the 8 June vote, outlining each party’s stance on housing, the economy and foreign affairs to prospective voters in randomized order.

Targeted at Facebook’s 30m UK users the feature will pop up a maximum of three times per day in response to the types Read full story ›

Source: The Drum