Facebook has stated that it will not share user data information from the rainbow filter profile picture with its advertisers.
More than 26 million Facebook users adopted the rainbow filter over their profile picture to show support for LGBT rights after the U.S Supreme Court legalised gay marriage throughout the entire country.
The figures illustrate that Facebook continues to closely track and collect data on its users just one year after it emerged that the company had been conducting secret experiments by manipulating peoples news feed to show a disproportionate number of positive or negative ads in order to study mood.
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Source: The Drum
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