Facebook is going to “for the very first time” deliver real time targeted ads during an NFL event during the Super Bowl on 1 February.
During the match, the social network will take a page from Twitter’s ad model, by delivering real time ads, including autoplay videos, to specific users. The social network will capture the Super Bowl’s sizeable audience by selecting users worth engaging with by analysing their posted content for keywords betraying their enthusiasm for the sport.
This approach will prove to be more sophisticated than the methods Facebook relied upon for the 2014 Super Bowl, selecting accounts to target Read full story ›
Source: The Drum
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