Fashion brands should capitalise on the opportunities around real-time advertising according to eBay Advertising, which today released data that found London Fashion Week and Prince George’s first royal tour impacted consumer buying trends.
EBay recorded a 50 per cent spike in searches for ‘plaid’ after plaid fabrics dominated the catwalks at London Fashion Week this February, and Prince George’s first royal tour also had shoppers heading online in droves. Searches for dungarees in eBay’s Baby category shot up by 20 per cent after the prince was photographed wearing a pair in New Zealand in April.
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Source: The Drum
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