By Ashleigh Giesler

So long, serif font family? Well, that’s what the global fashion houses would have us believe. The often all-caps, wide-spaced aesthetic to covet seemingly no longer requires fussy strokes, firmly waving goodbye to elaborate lettering. Basically, they’ve gone all sans-serif on the logo game, with only miniscule variations and it hasn’t gone unnoticed.

Coined as ‘blanding’ by some, who’s digging the new look, you ask? Everyone from Balmain and Burberry, to Saint Laurent, Celine (they’ve dropped the accent) and Balenciaga, plus many more major players. The visuals speak for themselves, yet curiously, it’s possibly not until you view a selection of Read full story ›

Source: The Drum