Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Feathers fly as Samsung alights on an Ostrich to sell Gear VR

on Mar 30, 2017 | 0 comments

By John Glenday

Accused of sticking its head in the sand over the Galaxy S7 combustion debacle, Samsung is continuing in a similar vein this year by employing an Ostrich to promote its Gear VR headset.

The feathered brand ambassador is depicted inadvertently donning a Gear VR while rummaging for food, only to trigger a flight simulator – enabling it to take to the skies for the first time since its ancestors first found themselves grounded millions of years ago.

Cue exaggerated footage of Ostrich’s eyes stretching wide in amazement, its beak dropping and its feathers ruffling as it Read full story ›

Source: The Drum