Urban clothing brand Firetrap has released horror-themed an ad, as it looks to bring the brand back to its denim roots and introduce a new generation of consumers to the 23-year old brand and its mascot the ‘Deadly’ gnome,
Created by Fold7 and director Ian Pons Jewell, the Deadly Denim film, which uses stop frame animation, centres on a woman in a trance-like state, sitting on a rocking chair in an abandoned house. The objects around her, including an old sewing machine, come to life under her control, to tailor a pair of Firetrap jeans.
Alicia Adcock, Firetrap’s brand manager commented: Read full story ›
Source: The Drum
Industry News