By Sarah Vizard

The project is the brainchild of film director Richard Curtis. The film is being premiered in New York this evening (25 September) before being shown in 30 countries around the world through a deal with global cinema advertising association Sawa, which is offering free time for the ad.

The spot dramatises the moment 193 world leaders sign the deal to ratify the 17 ‘global goals’. Created by Sir John Hegarty who worked with BBH and Aardman the twist is that each country is represented by an animal – for example the UK is a lion.

Speaking in Cannes at the festival earlier Read full story ›

Source: Marketing Week