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Flattening the misinformation curve: tips for brands to help optimise search

on Apr 23, 2020 | 0 comments

By Olivia Atkins

The COVID-19 pandemic has had a profound impact on our way of life, and for businesses, the outbreak has introduced a plethora of new challenges to overcome. Now more than ever, consumers are relying on digital platforms to search for the information they need, and with that comes the need for brands and organisations to deliver that information.

Watch the full session here.

But what is the best way to provide the latest facts, and avoid the spread of misinformation at this critical moment? At the Digital Transformation Festival, Yext managing director Jon Buss sat down with The Drum’s Read full story ›

Source: The Drum