By Amy Houston

The Drum visited the Edinburgh set with ad agency Calling to witness the filming of the French Wellington boot brand’s Christmas ad and learn why they chose a poem from the 1800s to give it a modern twist.

How do you make a 100-year-old French Wellington boot brand relevant to a modern audience? That was the challenge facing London agency Calling when approached by Le Chameau earlier this year. Fortunately, Calling has plenty of experience in transforming heritage brands, having successfully revitalized names like Interflora and PG Tips.

Le Chameau, meaning “The Camel” in English, was originally designed as a boot for Read full story ›

Source: The Drum