Current rules by the ASA state that food and soft drink ads must not promote poor nutritional habits or an unhealthy lifestyle in children. Celebrities and licensed characters are also banned and ads must not encourage “pester power”.
However, in light of the recent wave of negative publicity around sugary products, changes in children’s media habits and evolving advertising techniques, CAP will ask a broad range of stakeholders whether a change of approach is needed.
The review will look at whether new rules are required for non-broadcast media. CAP will begin a programme of pre-consultation with a variety of consumer, campaigning, public Read full story ›
Source: Marketing Week
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