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Ford CEO says it will do for auto what iTunes did for music

on Feb 22, 2016 | 0 comments

By Charlotte McEleny

Speaking at Mobile World Congress today, Ford president and chief executive Mark Fields, said “Ford aims to do for the auto industry what iTunes did for the music industry”.

Fields’ bold statement was part of a slate of announcements from the automotive giant that cemented its ambitions to transform into a technology company, as well as a car maker.

Ford revealed a new Kuga SUV and announced that its SYNC 3 connectivity technology would expand into Europe this year. Ford also said would expand Ford Smart Mobility, using the keynote to assert the businesses intention to ‘leader in connectivity, mobility, autonomous vehicles, Read full story ›

Source: The Drum