Humans thus Businesses value competence. It’s less likely you would hire a personal trainer who followed an unhealthy lifestyle or a lawyer who lost his own cases.
But when it comes to our own industry of marketing/advertising, we may not be living by the same standards. Every year we make predictions, talk trends and recognize winners. We go to conferences to talk about the latest in the industry and gather knowledge from various sources. But how often do we evaluate, get out of our comfort zone and really take a long hard look at our own effectiveness at our core Read full story ›
Source: The Drum
Industry News