Eduardo Luz, the former US chief marketing officer of Kraft Heinz, has been named chief executive of 8Greens, a health supplement brand.
Luz, who was also the global brand officer of the food company, departed Kraft Heinz after just eight months in May amid a tumultuous period at the company.
Its stocks tumbled 27% in February when $15bn was written off the value of its Kraft and Oscar Mayer brands. Chief executive Bernardo Hees handed in his notice the month before.
Now, the marketer has re-emerged in a chief executive role. He confirmed he had joined wellness brand 8Greens Read full story ›
Source: The Drum