Freemantle, an outfit renown for flagship programming such as Britain’s Got Talent, is experimenting with live show formats for its more low-fi, web-based production Football Republic, via its Shotglass Media unit, as it seeks to rival broadcast media for brand spend around Europe’s top footballing events.
Shotglass Media – Freemantle UK’s digital label – launched earlier this year, and produces a series of football-themed shows such as FullTimeDEVILS, Blue Moon Rising and the Football republic, among others, all of which are hosted on video sharing sites like YouTube.
The content of such shows has been deliberately constructed to contrast with the tone Read full story ›
Source: The Drum
Industry News