“We didn’t set out to become a digital agency,” says Alan Cooper, co-founder and new business director of Freestyle Interactive. “None of the three founders had any particular skills in that area. Actually, at the very beginning, we didn’t see ourselves as an agency at all.”
With a name based on the founders’ shared passion for competitive swimming, Freestyle began life in 1996 as a video production house, working from a basement flat in Leamington Spa. Initially the agency was servicing one lone client, Land Rover. “We were lucky to be involved in automotive for the outset,” recalls Cooper.
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Source: The Drum
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