By Hannah Bowler

Washing detergent marketing has historically been functional and aimed at families, but newsflash: it’s not only parents who wash clothes. Unilever’s vice-president of marketing shares how it is using its latest innovation to freshen up laundry marketing.

Unilever brand Persil has ambitious plans to modernize its image and marketing with a new detergent, Wonder Wash, as it looks to appeal to more households.

We’ve all seen the classic laundry advert: the kid plays around in the dirt, the parent puts the dirty clothes in the wash and the detergent turns the clothes back to white. Oh, and the parent randomly sniffs the Read full story ›

Source: The Drum