MEC Singapore has brought on its client FrieslandCampina to take part in its involvement with local charity Bank Box (Food Bank Singapore).
While many CSR initiatives tend to be confined to within one business, apart from when the industry gets together for The Drum’s Do It Day event, the agency and client have taken their relationship one step further to collaborate on projects that give back to the community.
Specifically the brand is giving away packets of 1-litre UHT Dutch Lady milk to one of Food Bank’s ongoing initiatives, the Milk Drive.
For FrieslandCampina, the concept of a food bank fitted Read full story ›
Source: The Drum
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