By John McCarthy

Once upon a time, the much-maligned lads’ mag was “the most profitable thing ever,” says Shortlist Media chairman Mike Soutar. Tastes have changed, maybe men have too – but are there lessons that could be learned from the titillating titles of old?

He admits the lads’ mag was a licence to print money in the 90s. Having edited FHM and then Maxim, he was in the driving seat during an “amazing moment in men’s magazines”.

Lads’ mags sales then evaporated. The rise of free internet porn, the proliferation of free, quality online editorial and the launch of the first iPhone have Read full story ›

Source: The Drum