Marketing veteran Tim Davie has been crowned successor to BBC director general Tony Hall. With the former BBC Studios, PepsiCo and P&G man in place to shape the Beeb as it approaches its 100th birthday, what will be the biggest hurdles in future-proofing the public service broadcaster?
Tim Davie’s previous senior marketing roles at PepsiCo and P&G will make him hyper-aware of the corporation’s voice on the world stage. As the former head of BBC Studios, the commercial challenges and the broader appeal of its content will be front of mind – particularly how it punches against tough competition.
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Source: The Drum
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