From ‘near me‘ to ‘for me,‘ AI is fundamentally changing search. Jason Hartley of PMG says marketers need new tactics to take advantage of this shift.
A decade ago, the rapid growth of mobile search represented both an opportunity and a challenge for Google. While search volume increased dramatically, results were predominantly designed for desktop users. Google adapted by prioritizing ‘near me‘ results, optimized for smaller screens and on-the-go searches.
Today, the search landscape is evolving once again. Generative AI and social discovery are influencing how and where people search. People expect more personalized and dynamic Read full story ›
Source: The Drum
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