By Seb Joseph
The Financial Times (FT) is set to revamp the way it charges people to access its online content in a bid to spur subscriber numbers amid fragmenting traffic across mobile and social media channels.
The publisher will reportedly ditch the metered model it innovated almost eight years ago in favour of an approach already being used by the New York Times and the Wall Street Journal.
Instead of trying to build a habit with a limit, whereby readers can access up to eight articles a month if they are registered and more if they become subscribers, the publisher is allowing total access Read full story ›
Source: The Drum