Gamer stereotypes often include images of teenagers in a basement. Bin that image right now. Here come the mums who are taking gaming to the next level.
Gamer mums are content consumption machines, according to the study from Activision Blizzard Media, conducted by research agency Alter Agents. By measuring women aged between 25-54 years old who have at least one child at home under the age of 18, they found that mums view entertainment, including gaming, as an important and positive part of their lives and are primed for brand engagement on social media – despite brands largely not Read full story ›
Source: The Drum
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