Social media can still drive real growth in gaming – if – brands prioritize attracting new viewers explains Superdigital’s Liv Burke.

When asked to think of a gamer, many still picture a white millennial man, shouting at his TV, fueled by energy drinks and chips. It’s an unfortunate gaming stereotype that’s been ingrained in pop culture for decades now.

But here’s the reality: nearly half of all gamers in the US are women. The gaming community is becoming increasingly diverse, with a growing number of gamers from communities of color and a vibrant, outspoken presence of LGBTQ+ players. What’s more, the Read full story ›

Source: The Drum