Creative industry heavyweights Gary Tranter and David Mayo are joining data agency Audience DNA (ADNA), part of a mission to reinvent the research agency.
The move sees Mayo and Tranter working together once more, having both spent time at Ogilvy in APAC running some of its biggest clients.
Joining ADNA founder Henry Gomez, the three describe the focus of the agency as a business that will deliver insights and creativity at speed, by bringing the best of research and creative agencies together.
Speaking to The Drum ahead of the announcement, they also describe the coming together of research Read full story ›
Source: The Drum
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