By Shawn Lim

Generation Z (Gen Z) are more politically aware, more environmentally conscious and more socially progressive than those before them.

This is especially the case for those who live in Asia Pacific, which remains the world’s fastest-growing region and is experiencing geopolitical shifts, trade battles and territorial disputes.

This means the Gen Z in this region are optimistic about their future, highly engaged in socio-economic issues and more open-minded than ever when it comes to race, religion and relationships.

Research from Wunderman Thompson found that 74% say their generation will be better off than their parents’ generation.

Gen Z’s in China are most Read full story ›

Source: The Drum