By Lisa Lacy

It’s starting to look more and more likely we’ll someday tell our grandchildren bedtime stories about the strange boxes in our homes on which we watched videos.

That’s because — and this really shouldn’t come as a surprise — Gen Z, which native advertising software firm Sharethrough defines as the generation born after 1995, likes mobile video.

Furthermore, this generation, which numbers 69 million and has spending power of $43 billion per Sharethrough’s figures, is known for its digital upbringing and actually sees phones as its primary go-to devices.

The good news for marketers is that Gen Z watches videos on these devices Read full story ›

Source: The Drum