By Tony Connelly

Glasgow 2018, the multi-sport European Championships event, has appointed Stripe Communications as its digital partner.

The inaugural event will span 10 days and involves 4,500 top European athletes competing across seven sports- aquatics, cycling, gymnastics, rowing, triathlon golf and athletics. It is being co-hosted with Berlin, which will host the athletics, and looks to build on the legacy created by the 2014 Commonwealth Games in Glasgow.

As the digital partner for Glasgow, Stripe Communications will be tasked with delivering the event’s social strategy, campaign ideation, content creation and delivery of paid and organic digital activity across all social and web channels.

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Source: The Drum