By Louisa Newby

The advertising industry has long been a driving force for digital innovation. It is responsible for some of the most iconic and celebrated pieces of work across the marketing disciplines. Yet the very technological advances which allow the industry to thrive are also the very thing holding it back. This is putting the work of some of the industry’s most talented creatives at risk.

For years now the industry has pushed the widespread adoption of a platform-neutral approach to creating content. With recent figures released by the Advertising Association and Warc predicting a further 43.4 per cent growth in mobile advertising Read full story ›

Source: The Drum