Marketers could be tackling a brand bypass in 2017 as the rise of virtual assistant tech, private online communities and programmatic marketing increasingly cut brand engagement out of the conversation altogether. That’s according to Google, trends analysts and senior marketers gathered for Intermarketing Agency’s recent 2017 future-gazing event.
Speakers including Adam Sparrow, industry manager for retail at Google, Bonnie Richardson, consumer insight specialist at Foresight Factory, and Darren Jones, head of social media at The Post Office discussed the key consumer trends impacting on brand interaction in the year ahead, in front of an audience of 40 senior marketers at The Read full story ›
Source: The Drum
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