Five digital giants now account for 19 per cent of all global advertising, of which Google alone commands 12 per cent, according to a report by ZenithOptimedia.
Alphabet, Google’s holding company, now generates $60bn in media revenues, 166 per cent more than its nearest competitor, Walt Disney. That is a 21 per cent increase on the previous year.
These are the findings from ZenithOptimedia’s Top Thirty Global Media Owners report, which ranks the world’s largest media companies by media revenue. It found that the media landscape is increasingly dominated by five big players, making it hard for traditional media owners to claim Read full story ›
Source: The Drum
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