By The Drum

Google has used this week’s activity to announce a host of advertising services that help marketers understand how online ads drive offline behaviors, and make a number of bold claims, including how YouTube ads drive double the amount of searches compared to TV executions (see graph below).

Google vice president of display and video advertising Brad Bender made the announcements earlier today (September 21) in a blog post detailing how Google aims to help advertisers harness the blurring of the lines between the online and offline worlds.

Extending Brand Lift for TV

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Source: The Drum