By Shawn Lim

Google will start placing more restrictions on the targeting ability of political advertisers trying to reach voters.

The move means political advertisers will no longer be able to target voters based on their political affiliation or public voter records. However, they will still be able to target voters based on age, gender and zip code.

The tech giant added that contextual advertising, like “serving ads to people reading or watching a story about the economy”, for example, would still be permitted.

The United Kingdom will be the first country to see these new changes come into effect ahead of Read full story ›

Source: The Drum