By Doug Zanger

Today, Google announced new tools designed to give consumers more control over the ads that follow them around the web.

In a blog post, the company said that their Ad Settings and Mute This Ad features are being updated to give users the ability to mute ads they see on Google, websites and in apps.

The so-called “reminder ads” are a result of users searching online and then being followed or ‘reminded’ of their search to encourage further action. The new update allows users to go into Ads Settings in their account to see and mute those companies Read full story ›

Source: The Drum